How to name a restaurant in style. An original and beautiful name for a cafe

A successful restaurant name is one of the most important keys to success. Although many entrepreneurs pay little attention to this issue, practice proves how important it is to choose the right name for your business. Experts recommend that you first familiarize yourself with the recommendations of professionals in the field of naming (the process of creating an original name), and if necessary, turn to them for help.

What to name the restaurant?

It is quite possible to name a restaurant correctly on your own. There are not so many basic rules for choosing an effective name; it is not difficult to understand and remember them, it will take very little time. More effort will be needed directly to create an original name, because it must meet many criteria.

What to name the restaurant? The name must:

be unique;
be harmonious, easy to pronounce and remember (long names are more difficult to remember and with their help create a holistic image that will be associated with the restaurant);
correspond to the concept of the establishment;
be spelling correct;
contain a message to a potential client that will force him to pay attention to a specific restaurant, rejecting offers from competitors;
evoke positive associations, emotions, do not create false expectations, do not have unwanted coincidences.

Algorithm for choosing a name for a restaurant:

It is necessary to determine the basic value for your business, put emphasis on what will position it favorably, distinguish it from competitors’ offers (delicious dishes, loyalty to traditions, family comfort, etc.).
It is important to distinguish the establishment from other restaurants and attract regular customers to yourself, to efficiently promote your service (including on the Internet) and advertise it. Creating a unique name will help with this. If it is similar to or similar to an existing one, it will significantly complicate online advertising and lead to huge traffic losses.

Advice: when promoting your website dedicated to the activities of a restaurant, it is worth remembering that the competition in the search carried out by potential clients using the Internet is won by the one who pays maximum attention to optimizing the resource. And a unique name is one of the most important components of a successful result.

The title must contain some value for the target audience. For example, for lovers of home cooking, a cozy atmosphere and simple, tasty dishes are important, and the name in French will alienate them more than interest them.
It is necessary to choose the optimal format for the name - write in Cyrillic or Latin. The last option is most often used if they want to stand out from competitors, focus on foreign cuisine, and innovative recipes. But the name in Cyrillic will better complement the image that will be formed in the client’s mind and will be associated with a specific establishment, or more precisely, indicate its geographical location.
We test the effectiveness of the chosen name, for example, through a survey.
We check to see if the selected name is being used by anyone; perhaps it is no longer unique. To do this, you should use the federal resource Unified State Register of Legal Entities on the Federal Tax Service website. If the name is already patented, you can modify it, if desired, buy it from the previous owner, or, if the registration period is coming to an end, just wait and immediately register it for yourself. If necessary, it is better for a restaurant owner to use the services of a patent attorney

In any case, you should always remember one of the main rules of naming (the process of creating a name) - the name of a company or product, in our case a restaurant, becomes successful and recognizable only when it has a quality product or service behind it.

Restaurant name - examples

It’s quite possible to choose beautiful restaurant names yourself. If you devote a minimum of time to preparation and follow several requirements, you will be able to come up with the right name for the establishment without the help of professionals and unnecessary financial expenses.

The names of cafes and restaurants can be selected based on different criteria:

emphasis on the specifics of the services provided, taste qualities - “Restaurant”, “Meat and Wine”, “Cup of the World”, “Premier Steakhouse”, “Brizol” (if the menu has a dish of the same name), “Jam”, “Vanilla” ;
reference to geography (but it is necessary to maintain harmony between the name and concept of the establishment, it must be related to the signature dish, menu format, design style, atmosphere in the establishment) - “Tokyo”, “Bellagio”, “Greek Food”, “Florence”, “Continental”, “Restaurant on Bogdanka”, “Forester’s House”, “Belogorye”, “White City”, “Provence”, “Greenwich”;
last name, first name (they are often played on and modified - “Pushkin”, “Chuck Norris”, “Potapych”);
names of mythological, literary characters, places (they should be used with caution) - “Aurora”, “Eden”, “Olympus”, “Alice in Wonderland”, “Soprano”, “Shambhala”;
an indication of the uniqueness of the establishment - “Mezzanine” (the word means “superstructure”, it can be considered as an option for a restaurant that is located on the upper floors, where there are panoramic windows in a loggia built at a height), “Breaking Bad” (for example, if the establishment created in the style of the series “Breaking Bad”), “Paprika”, “Pastila”, “Rendezvous”, “Tower”, “Oven”;
neologisms (new words) – “Tau”, “Icebeerg”;
the use of foreign words is a burden. "Genatsvale", Italian. "Forno a Legna", "La Terrazza", English. "Hartong", "Pret A Manger" ("food is served");
Cyrillic graphics or Latin “Gusto Latino”, “Time Out”, “Samovar”, “Bulvar”, “Veranda”;
use of different language systems in the names of components – “PEREC”, “People-restaurant”.

What should you not call a restaurant?

When creating a name for a restaurant, there are a few things to keep in mind. We recommend that you pay attention to the following approaches and do not use them:

direct names of objects, processes, including in a foreign language - “Soup”, “Food”, “Valenok”, “Beriozka”, “Barashka”, “Mamalyga”, “Vintage 77”;
words, phrases that evoke unpleasant associations and emotions, those that can be interpreted in two ways - “Mice”, “Horseradish”, “The Traveling Bag of a Pregnant Spy”, “East Siberian Express”;
banal, frequently occurring words and expressions - “Merchant’s meal”, “Empire of style”, “World”;
difficult-to-pronounce names that sound cacophonous, thoughtless neologisms, combinations of words - “Vkusnoteevy”, “Tea Traders' Association”, “Lo Picasso's Pub”, “Cook'kareku”, “Karrifan”, “Kartofan”, “Moosburg”, “CookaBarra”, “ Scrocchiarella", "Erwin. RiverSeaOcean", "A.V.E.N.U.E.", "B.I.G.G.I.E";
It is not recommended to use personal names, you should be careful when ascribing the letter “Ъ”, the article “The”, this is not always appropriate - “Peter”, “Svetlana”, “Eliza”, “Alexander”, “The Garden”, “The Podwall”, "Cupcake in the City";
ambiguous expressions, phrases, as well as those that can be misleading - “Oh, that’s it!”, “No need for sugar,” “Syusi-Pusi,” “Pies, Wine and Geese,” “Country that does not exist.”

If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes for desserts and drinks, an important step is choosing a name. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.

As a rule, a cafe is a place where there is a cozy atmosphere, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: play on the word “coffee” itself, as a drink or coffee shop, as an establishment. Come up with an original name that will convey the mood and atmosphere.
Basic rules that are worth considering when choosing a beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it could be a children's cafe, a lounge, a roadside cafe, -shop, etc.).

Do you have several interesting naming options in mind? To avoid repetition or to pick up more ideas, look at the names of existing establishments in your industry. Think it over carefully and choose the best option.

Examples of cafe names and logos

Keywords in this industry:

coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.

How to create a logo for a cafe?

Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and a little inspiration.

In order for a cafe or restaurant to make a profit and attract customers, it is not enough to just build the business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article suggests exploring 30 options beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as RENDEZ, only in the Russian way.
3. "PROVENCE" is an excellent, modern and fashionable name, for example.
4. "TENDER MAY" - nostalgia of Soviet times.
5. "BRIGANTINE" - an interesting name that will always be heard.
6. "HUMMINGBRI" - a small bird. An easy and simple name, suitable for both a regular cafe and a children's cafe.
7. "PENGUIN" - which can also be dubbed as "GwinPin". A very simple, but at the same time not common name.
8. “SCARLET SAILS” is a phrase known from school. Suitable for the name of a youth cafe.
9. “BE PREPARED” - this name would be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with attributes and symbols of Soviet times.
11. "POBEDA" is an interesting and memorable name for a cafe of any type.
12. “RED SQUARE” - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMBUS" is an unusual but memorable name.
14. "SUBMARINE" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for a children's cafe.
16. “GOLDEN KEY” or “Pinocchio” - also suitable for a children’s cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for adults and children's cafes and bistros.
19. “GOLDEN KHOKHLOMA” is an interesting name for a cafe, built from wooden beams with corresponding paintings inside the premises.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. “JUBILEE” is a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGASUS" is a simple and luxurious name.
24. “FAMILY” is a suitable name for family-run, inexpensive cafes with a large assortment of dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" is an unusual and interesting name for a restaurant or cafe located in a resort town or near a body of water.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is a suitable name for 24-hour cafes.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" is a sonorous name for a children's cafe.
Here are some names for your new cafe.

Yes, whatever you call the ship, that’s how it will sail. Naming a store correctly means a lot!

What is a cafe? This is an establishment that provides catering and recreation services. It is a bit like a restaurant, but has slight limitations on the assortment. There are self-service cafes.

Story

The cafe has a rather long history, which has not received any confirmation.

The fact is that this type of public catering appeared relatively long ago. Therefore, only the most plausible version should be considered.

According to it, the world's first coffee shop was opened in 1554 in Istanbul. It was called "Circle of Thinkers". In America, the first establishment of this type was opened only in 1670. It was located in Boston. The first café in Europe is considered to be in Austria, located in Vienna. This happened after the victory in the war in 1683. If we talk about the Polish-Lithuanian Commonwealth, then this type of establishment first appeared in Warsaw only in 1724.

Varieties

If we talk about the range of products, the establishment is divided into a pastry shop, a coffee shop, an ice cream parlor, a grill, a bar, and an Internet cafe.

Classification also occurs by location. There are stationary and street cafes. It should be noted that this type of public catering can be located in a separate building, but often, unlike a large number of restaurants, it is located inside a building on the ground floor, and can also exist as an extension.

Another type of cafe is a roadside one. Often they are located near any establishments along roads that are of either local or federal significance. At the moment, seasonal cafes have become common. We are talking about those buildings located near the sea or river shore, open mainly only during the warm period. If we talk about ski resorts, then on the contrary, such a cafe will be open in winter.

In countries where a temperate climate prevails, often all establishments operate outdoors during the warm period.

If we divide by population, then there are art cafes, that is, clubs for children, youth, so-called gay-friendly, as well as others. It should also be noted that in addition to coffee shops there are tea establishments and cafes. Thus, according to the type of activity, cafes can be divided into a large number of different options.

Standard cafe

If we talk about the main type of activity of the cafe, it should be noted that there are universal establishments. Let's look at what it is.

When talking about self-service cafes, it should be noted that they use clear broths for first courses. The rest of the range consists of popular and simple options. Often these are scrambled eggs, sausages, sausages, and spring rolls.

If we talk about a cafe with waiters, then special signature dishes are served, however, as a rule, we are talking about those that can be quickly prepared. The menu is made up of hot drinks, and there must be at least 10 of them according to GOST, followed by cold ones. Pastries are a must and there are about 10 options. Next - cold and hot dishes.

In general, a universal cafe is suitable for visitors to relax, which is why the trading floor should be decorated with special decorative elements, you need to take care of lighting, as well as the calorie content of the establishment. The microclimate must be maintained by exhaust ventilation. Furniture items should be standard, their design is often light. Tables should be coated with a special coating. Dinnerware should ideally be either glass, stainless steel or other materials.

Such an establishment often has a vestibule, a cloakroom, and restrooms. Considering the main type of activity of a cafe, it should be noted that the premises should consist of a hall and a utility room. Sandwiches and hot drinks need to be prepared directly in the kitchen, but other products often come already prepared. The area of one seat in a cafe must be at least 1.6 square metres.

coffee house

In short, this is the name given to establishments that sell coffee and coffee drinks. If we consider it broadly, then this is a gastronomic type room, which can be called a place for personal meetings or just communication. Here, upon customer's request, coffee, cake, ice cream, various types of tea, juices, as well as alcoholic or carbonated drinks can be served. Often in Eastern and Asian countries, coffee shops sell hookah and flavored tobacco.

Coffee shops around the world

In the Russian Federation, a coffee shop first appeared during the reign of Peter I. These establishments existed until the creation of the Soviet Union. After its formation, all coffee shops were closed. In the early nineties, their work was revived. It should be noted that, according to statistics, now almost half of the residents of every major city in the Federation go to such an establishment at least once a week.

The Viennese coffee shop stands out separately. This is a company that provides catering directly in Vienna. Now in the capital of Austria, such institutions play a huge role in the development of culture and traditions. It should be noted that this type of cafe activity is quite important for Austrians; according to their tradition, a person must order a drink and, sitting at a table, read the newspapers that the establishment offers. This is a distinctive feature and calling card of any Viennese establishment.

In the Netherlands, where the sale of cannabis, better known as hemp, has been legalized, most of the shops where it is sold are called coffee shops.

If we talk about the Middle East, then this establishment is a social place where men gather. As for other people, they come to coffee shops to read books, watch TV, listen to music, that is, eating is not the main and authoritative thing when visiting such an establishment. In addition, in the Middle East, all coffee shops sell hookah. This service is considered traditional.

Features of the coffee shop

According to statistics, more than 70% of people are considered regular customers of coffee shops after they have visited such an establishment at least once in their lives on the recommendation of their friends. At the moment, the largest coffee company is Starbucks. It is distributed all over the world. Its cafes are open in 58 countries, and if we talk about the number of branches, the network has more than 19 thousand establishments. They function as the main activity of the cafe - universal.

Many historians know what the Boston Tea Party was. This is a protest that was started by the colonists in 1773. The preparation for this uprising took place in a coffee shop. At that time it was called "Green Dragon".

The world has the largest insurance market. It's called Lloyd's of London, and it was originally a coffee shop. After a short period of time, it grew to unreal proportions.

It should also be noted that the stock exchange and the main bank of New York were formerly known as coffee houses. They were on Wall Street.

Cabaret

A cabaret, also known as a café, is an establishment that provides entertainment services. Often skits and plays are performed here, dance numbers are shown, entertainers perform, songs are sung, and so on.

It should be noted that this type of cafe is of French origin. Louis Napoleon, who, as you know, was the Emperor of France, was involved in it. The fact is that he forbade singing songs in the chanson style in public places, that is, on the street, squares, and so on, so cafes or cabarets were founded.

The first establishment of this type in the world was opened in 1881. It was called "Black Cat". Located in Paris. The head of the establishment invited talented famous poets and musicians here, so the cabaret became quite popular. Accordingly, under the influence of fame, a few years later such establishments appeared throughout France.

The first German cabaret was opened in Berlin in 1901.

Red Mill

In 1889, a cabaret was opened in Paris, which is now a classic. It's called Moulin Rouge. Literally translated into Russian as “Red Mill”. Over time, this type of establishment has become better known as a place where explicit dancing is performed. The fame of the cabaret was brought by artists who danced in the styles of cancan and burlesque.

Ice cream parlor

Let's consider the types of children's cafes - ice cream parlors. This establishment is considered the most democratic and simple when it comes to leisure activities. By type of activity - cafe-restaurant. All family members, including children, can come here.

If you want to expand the range, then you need to use baked goods, frozen desserts, and so on. Often this type of fast food cafe is located either in a separate building or directly on the premises of a restaurant.

A machine that prepares ice cream must be installed. Moreover, it must be designed not only for the use of natural products, but also ready-made mixtures. Accordingly, it is necessary to purchase additional kitchen equipment; it must be made of stainless steel. We are talking about refrigerators, tables, racks, shelves and so on. A display window should be placed in the sales area, which will directly demonstrate the entire range, as well as furniture and equipment for making coffee or tea.

Bistro

The main types of cafes also include bistros. This is an establishment that has the type of restaurant-cafe, where only simple dishes are sold. Previously, this word meant the owner who kept such a premises. In Russia, a similar term refers to either a bar or a small restaurant.

If we talk about the origin of the name, there is a popular version that connects the French word bistro with the Russian word “quickly”. According to this theory, during the occupation of the French capital in 1814, the Cossacks demanded from local waiters that they be served much faster. Accordingly, this is how the name of establishments where dishes are prepared and served with lightning speed arose.

However, this version cannot be considered reliable. The fact is that the word “bistro” in French was first mentioned no earlier than the 1880s. At this time, no Russian presence was noticed in Paris. But on the other hand, there are dialects, as well as simply slang words that can mean tavern owners, names of alcoholic drinks, types of dealers, and so on.

Internet cafe

This establishment can also be called a general cafe. According to GOST, it is understood that people who need access to the Internet come here. Meals are often served here, you can drink coffee or drinks, and chat.

Special establishments also operate under the rule that there is no charge for access to the Internet. In this case, it is simply included in the cost of entry.

Internet cafes will be very convenient for those who are in a foreign city and do not have the opportunity to access the Internet or who do not have a computer at home.

If we talk about history, there is an opinion that this type of cafe is an offshoot of a coffee shop. The fact is that the latter is considered an institution where people come to chat, read books, and write some notes or letters.

In 2000-2003, in Moscow and other regions of the Russian Federation, Internet cafes reached the peak of their popularity. At that time, there was even a federal program, thanks to which access points were specially installed in post offices.

After the mobile network appeared, and large tablets became commonplace for ordinary citizens, interest in Internet cafes began to gradually decline. Now this baton has been taken over by establishments that simply have free Wi-Fi access. They are more cost-effective and, accordingly, it is much more profitable to maintain them.

It should also be noted that since 2008, a ban on gambling was introduced in the Russian Federation. That is why, since that period, illegal cafes with slot machines have been created, operating under the guise of Internet establishments. Because of this, all cafes whose types of services in some way intersect with computer services become very interesting to regulatory authorities.

OKVED: activities of restaurants and cafes

According to Russian legislation, which has been in force since 2003, this group includes the sale of products outside the enterprise, the provision of food in carriages and on ships. The activities of snack bars, which are forms of fast food, as well as establishments that have a form of self-service (or without it), are also included in this group.

Trading through vending machines is not included in this type of activity (cafe) according to OKVED.

Results

At the moment, there are a huge number of types of cafes, so there is plenty to choose between. It should be noted that there are more such establishments every year, since they do not lose their popularity, but, on the contrary, they only gain.

It should be noted that the most well-known question among entrepreneurs now is what type of business the cafe has. When creating such an institution, you need to contact lawyers. They will tell you how to properly organize the device from a legal point of view. The fact is that there are special nuances that are not supported in the Russian Federation and are not included in cafe standards; accordingly, it will be difficult to obtain a license. To create a successful one, you just need to write a business plan or download a ready-made one from the Internet. This will allow you to earn money as quickly and without problems as possible.

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some aspects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

Do not evoke ambiguous associations or unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, form of customer service, level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
creation of neologisms - words or phrases that can combine Russian and foreign bases;
choosing an easy to pronounce, short name without a heavy semantic load;
playing on words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Beryozka is not a very good solution. Other examples: , Soprano, Revolution, Olive Beach, Mu- Mu, Cat and Cook, Spark). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and watch - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The characters of the popular TV series decided to buy a bar, and the idea for the name arose naturally. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

Brevity. The title must contain no more than 2 words.
Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
Euphony. A complex name will quickly be erased from memory.
Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment's brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a British-style bar can be called “Queen”, “Scotland Yard”, “Becker Str.”, a German bar can be called “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), The Prancing Pony (The Lord of the Rings).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

St. Petersburg bars and coffee shops have always stood out for their atmosphere. Instead of the classic “Moscow” and “Natalie” there are biting phrases that evoke double feelings. Against the backdrop of super-originality, many of the names are so boring that I wouldn’t even notice them if it weren’t for my laughing friends from other cities.

Translates to “I am grateful for today.” The meaning is great, but the pronunciation is just terrible. It's like getting a foreigner to say "welcome." While you’re trying to talk him out, you just want to give up these attempts and say - don’t care, let’s go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is “the bar on the corner of Gorokhovaya and Fontanka Street,” or “the place where the window sill is on the asphalt.” I can’t say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the company of clean plates. I didn't deceive you. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or a hyper-friendly one. The interior is homey, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by this, some didn’t care, some thought it was an excellent marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samosa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.

The name comes from the French word cafe; initially only coffee, hot chocolate, tea, cakes and other confectionery products were offered. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

The contingent of visitors to cafes of various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.