For children      06/21/2023

Open competition “Corporate calendar. Corporate calendars Meet the new corporate calendar

Calendars are usually designed according to the standard linear layout, and we are unlikely to see an example of originality in their design. Do you agree with me? So it is, but this collection is an exception, because the calendar design ideas presented in it are really quite original.

The design finds offered here give the calendars a special appeal. Although the originality of the design is not always beneficial, the calendar is good when it is practical and functional, even if it is decorated in an unusual way.

The collection is posted here in full. Watch, don't be shy, get inspired. And be sure to share your opinions about it with us. Your comments are always warmly welcome. Enjoy watching!

The gallery calendar not only serves as a wall decoration, but also refreshes the atmosphere of the entire room. A different page layout for each month gives the design a catchy look.


The original design calendar comes in a black matte wooden box, very beautiful and elegant. The pages of the calendar are illustrated with schematic images of targets. The kit includes 2 sets of darts - with blue and purple plumage for men and women, respectively.


The design of this block-type wooden calendar can be a great source of inspiration for hardcore typography lovers. Its curious feature is the infinity of the period of use, since dates in the form of values ​​of years, months and days are typed by the owner independently.


Calendars almost always end up in the trash, but the design of this calendar is based on the very idea of ​​it. Each day of the calendar has a separate garbage bag. Original design, moreover, guiding human activity.


Another original design calendar, this time in the style of origami, the traditional Japanese art of paper crafts. Peculiar and beautiful design, enlivening the look of your desk.


Originally designed calendar inspired by the constellation structure will be a fun gift for your family and friends. Each set contains 12 calendar cards printed with glow-in-the-dark ink, 1 embroidery needle, fluorescent embroidery thread, and everything is folded into a muslin bag.


Another beautiful example of calendar design. "Eternal", easily compiled magnetic calendar. Its designers are Sergey and Igor Chebotarevs, this is the best option for those who are looking for an original calendar for the next year.


Are you interested in typography? If yes, then you will definitely like this example of calendar design. The optimal combination of excellent typographic design based on the author's font called Reboot with original graphics, embodied in a calendar "with its own face".


Also a curious example of the design of calendars with images of mythical and mythological creatures. This technique is not common in calendar design, so people will definitely like it.


And again a calendar printed by embossing. Color embossed desk calendar printed on very thick pure cotton cards; moreover, the prints are made in the old manner on a crucible machine, which gives the calendar a bright originality, vintage.


This calendar was designed by Alexander Khomutov, the originality of his creation will definitely amaze you. The artist painstakingly brought together all the ingredients of a successful design, resulting in this elegant, original and unique piece.


Another example of a catchy design of calendars, differs from the usual solutions by a peculiar external design. The calendar is designed in a completely unique way.


This calendar was designed by Mauresa Hankinson as part of a graphic design project. It is called "My Zoo 2014" because each month is presented in the form of an animal.


This original concept was developed by Fraz Khalid and, as the name of this definitely outstanding calendar suggests, its design is based on a structure of spectral swirls.


Not only does this calendar t-shirt design keep track of dates, it's completely usable for its intended purpose. It can be worn, however, in a year its design will become obsolete. A felt-tip pen is attached to it so that the owner paints over a cell every time he puts on this thing.


A desktop calendar in the form of a camera lens is a very interesting solution that demonstrates a non-standard approach to the design of calendars. The design is truly amazing, covering dates from 2008 to 2032, and the design weighs over 4 kg. Focus rings, shutter speed settings, and aperture size settings are used to display years, months, and days.


A calendar with a simple, minimalist design not only looks good on the wall, but also has a relaxing effect on the psyche and calms the nerves.


Another inspiring design calendar is a visual embodiment of the well-known proverb "He who eats an apple a day does not know about doctors."


The original calendar-puzzle of multi-colored blocks. By collecting them in a different order, you can create your calendar in a new way every month.


Also a curious and original solution in the design of calendars. The paper shredder "Chromo" works like a calendar and like a clock: the device counts the days non-stop, shredding minute by minute, hour by hour.


This original design calendar is the best option for your desktop, a very simple and compact solution, at the same time original enough to inspire you with fresh ideas.


The secret of this ink calendar is in its structure, which allows the ink to flow along the capillary channels laid on the paper in the form of dates. Incredibly bright idea of ​​the Spanish calendar designer Oscar Diaz (Oscar Diaz).


A calendar on a coffee cup makes a great gift for a work colleague, as it not only displays the current date, but also allows you to have coffee every now and then. Numbers-days are marked on the saucer, and the arrow-pointer of today's date is on the cup.

Another example of beautiful calendar design for typography lovers to enjoy, you can combine fonts in various combinations to make your calendar look catchy and your own.


A black calendar with a simple, minimalistic design is the best choice for fans of this color. Luxurious design, and the designer managed to combine simplicity with practicality.


The original cube calendar was designed by Philip Stroomberg. Funny design, in addition, the calendar can be used for promotional purposes.


Paper calendar - a toy model of a toaster. The table calendar in the form of a toaster "Tastee" is equipped with six "slices of fried bread" with the marking of the dates of two months in handwritten font (front and back).

Merchandising allows you to promote your brand to consumers and those you want to attract as your customers. Branded calendars play an important role in this. Unlike stationery souvenirs, calendars are visible 365 days a year, which means that advertising works even when you no longer invest in it.

But how to make sure that the corporate calendar is really liked? For your products to be used? The answer is both simple and complex. Of course, you need to create a calendar that you want to decorate your desk or office with. Unfortunately, many companies do not pay attention to this and end up with this:



At best it is:


Do you pay attention to such calendars? Will you see the information you need about the company? Hardly. So something more is needed. In the article "" we gave interesting examples. It is necessary to combine the functional part, and the aesthetic, and advertising. The calendar should make you want to hang it on the wall or put it on the table, and, most importantly, it should work for you every day.

We have selected for you the most interesting ideas for various types of calendars that you can creatively rethink and create your own, unique corporate calendar. Not all of the calendars in this collection are corporate, but they show a creative approach that can be applied to corporate calendars or merchandise.

Wall

Instead of boring old months (January, February, etc.), each page features a unique title and theme.


A calendar with recipes for delicious dishes for each month:



In this calendar, you can choose which picture to leave for any month:



Who said all corporate calendars have to be printed on coated white paper? The calendar on craft cardboard looks no less impressive and attractive.


Interactive calendars

An unusual, but very interesting calendar, which implies interactive interaction - every day you need to draw emoticons, how the working day went, for example.


Nothing soothes like anti-stress coloring pages. A calendar in this style will definitely enjoy the attention it deserves.


Another interesting idea of ​​​​an interactive calendar is to frame it and draw the month, days yourself and leave notes.




Desktop calendars

The same idea as with recipes - each month is decorated in a stylish design and offers a recipe for popular cocktails. Perfect for companies involved in the sale or production of alcohol.




Choose from 12 designs for each month and decide for yourself what will be shown on it.

And here the very form and style of presentation is interesting:



planning

A creative idea for designing planning, in which you can calculate the budget, monitor the payment of bills. It's very simple - when you get a bill in the mail, you put it in your "pay" pocket and fill in the due date on the calendar. When you pay a bill, move it to the "paid" side and cross it off your list. Such planning will definitely "work" - both for the owner and for your company, because its logo will be visible all the time.



Flip calendar with a creative design - every month the figures on the calendar are transformed.

Volumetric calendars

This is really unusual and does not leave unattended.

A calendar that everyone can add up:



Both creatively and interactively, again we are talking about the fact that the calendar not only attracts attention, but motivates to interact with it.

Just a few cubes, and the calendar for the whole year is ready:


A desktop planning calendar that allows you to take notes and plan events by placing them against the date indicated on the top of the stand.




The sticker calendar is convenient and practical, placed in a notebook and always in sight:



Corporate calendars can be both budget and exclusive. But both should fulfill their main function - to remind about the company, to form a positive image through an attractive and thoughtful design.

WE ACCEPT ORDERS FOR THE DEVELOPMENT OF DESIGN AND PRINT CALENDARS FOR 2019
pocket calendars, wall calendars, table calendars "houses"


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The loyalty of the target audience is made up of many factors: price, customer service, brand positioning, recognition, reviews, product quality.

How to make a client fall in love with you?

Brick by brick, a solid foundation of interaction between the client and the company is being built. One of these bricks is gifts to clients for the New Year and other holidays.

I want to make a useful gift, but at the same time it must perform marketing functions. Such a gift is a calendar (it is visible 365 days a year, reminding of the brand).

Lifehack from the printing house

It is impossible to print calendars 3-4 days before X-day. Preparation should begin in October-November.

What does it have to do with:

  • layout development;
  • printing and assembly;
  • printing production plan.

Get ready for the New Year in advance.

Layout development. The more complex the calendar idea, the more time it takes to develop and agree on it.

Printing and assembly. Printing of calendars takes 7-10 working days (with the finished layout). If you have a complex concept or non-standard design (die-cut, embossed or non-standard calendar grids), then the production time increases.

Calendar types:

  • Wall calendar;
  • Quarterly calendar;
  • poster calendars;
  • flip table calendar;
  • pocket calendar.

wall calendars become part of the interior. Such a gift works not only for the implementation of marketing goals, but also forms the image of the company.

The calendar grid is printed with the image. The wall calendar can have 7 or 13 flip sheets. Format A3, A2 or A1.

As a gift for directors, top managers and business owners.

Quarterly calendars - the most popular format, such calendars are suitable for conservative business areas (real estate, lawyer services, etc.).

+ optimal price;

+ Ease of use;

such calendars are given most often and your client may have a whole collection of the same type of quarterly calendars.

As a gift for middle managers, managers.

Poster calendars - an ordinary poster on thick paper with a design like a calendar.

+ Suitable if you need to save your advertising budget.

+ Large area for design.

Throughout the year, a person will have the same picture before his eyes.

As a gift for personnel, as a souvenir at exhibitions, presentations, seminars, business events.

Desktop calendarsthey can also have a unique concept for each month, talk about products or motivate / inspire.

+ They are constantly in front of the client, at arm's length.

+ In addition to public holidays and public holidays, the desktop calendar can also mark an important date for your company or industry.

+ Profitable price.

A desk calendar can have 7 or 13 flip sheets. The most popular among desktop calendars is the house calendar.

As a gift for their employees and customer staff.

Pocket calendars

A budget version of the calendar, a pocket calendar can be supplemented with the main gift (by the same principle, a postcard is attached to the flowers).

The front side is an image with your brand name, the back side is a calendar grid + contact information.

Suitable for handouts or networking (instead of business cards in the pre-New Year period).

The optimal solution is to arm yourself with different types of calendars, each type works for a separate segment of the target audience.

Ideas for a corporate calendar

If a quarterly, wall or desk calendar is gray, primitive, or if it is a 100% copy of someone else's idea, then at best it will be sent to the back of the desk.

How to make a calendar interesting:

  • through an idea (concept);
  • through filling (content);
  • through embodiment (printing features, custom design, experiments with materials, creating unusual visual effects, adding interactive elements).

Calendar + planning (for travel projects)

You can make a collaboration of a calendar and a planner, where a person can mark the places where he is already going or where he is going to go, so there will be a double benefit. You can also add useful tips, inspirational phrases, a map. It is not necessary to implement all this in one calendar, because. may result in information overload.

Desk calendar option.

+ spectacular look;

+ multifunctionality;

+ benefit;

manufacturing complexity;

high price.

Who will suit: travel agencies, non-standard travel projects, hotels, airlines, organizers of yoga tours, surf camps, etc.

Image calendar

An image calendar is not only a marketing tool and not even just a gift for VIP clients, it is part of the company's reputation policy, such calendars tell about the values ​​and scale of the company. For them, they make interesting photo shoots with a laid down idea, sew costumes, order decorations in order to amaze and arouse the interest of customers.

AlfaStrakhovanie calendar.

An interesting concept, a stylish implementation, a well-developed content component. The calendar tells how life has changed around “through time”, how various business areas have developed.

Who will suit: big brands.

Product calendar

What are the advantages? The ability to show the product from all sides.

What is the difficulty? To take lively, juicy photos, to show your products from a different angle - just in words, but in reality (whether it be wine, ceramics or car oils) is painstaking work. You need to take at least 70-100 shots, from which then select the best and make a single concept.

Emphasis on values

If the positioning of the company is associated with any values, then this can be entered into the concept of the calendar. Based on the values ​​in the calendar, you can tell a story that will “hook” the target audience.

Abriko company calendar (why I love my grandmother).

Abriko Trading House is one of the largest suppliers of vinegars, spices, canned fruits and berries and honey on the market.

When creating the calendar, the emphasis is on family values ​​(exact hitting the target audience), bright images are used, each photo tells a whole story.

Another option for working with the values ​​and psychological attitudes of the consumer is to make a motivational calendar.

Calendar for the Plant of Steam Plants "UNISTEAM".

Calendar feature:

  • perforated sheets, thanks to which the calendar sheet can be easily turned into a postcard and sent to friends or colleagues;
  • on the reverse side there is a postal form, a place for a stamp;
  • as well as the holidays that are celebrated in this month.

The embodiment of metaphors

Calendar "NBD-Bank". (20 years with clients)

The design concept was based on the question "Why can't a business visit a bank?". Each page of the calendar depicts a businessman who came to the bank and did not come alone, but along with his business. The metaphor is embodied with humor and very exaggerated.

Bad examples of calendars

Every year business owners and top managers are presented with dozens of calendars. There are good ones and not so good ones. Most often, this is a quarterly calendar, which does not cause admiration for either the idea, or the content, or the execution. They take a picture from the Internet for a poster and a logo, sometimes they add a “pop” motivational phrase.


Good examples of calendars

Customer: Gazprom Neft Shelf

Task: dispel false myths about the oil industry.

Solution:

Where do myths come from? This is a set of stereotypes that create a false impression about the subject, business, business. If you take information out of context and think of the rest, you can “paint” a picture that is far from reality. This is what myths are built on. They exist in any field of activity and interfere with establishing a connection between the consumer and the business.

Calendar “Arctic. Myths and Reality ”conveys that any myth can hide a completely different picture. With the help of cutting on the calendar, you can see only part of the story, but turning the page we see the reality and a description of where the myth is and where the reality is.

Customer- Metallurgical company.

Task: show architectural objects of non-standard forms with a metal finish.

Solution:

Created illustrations of custom buildings for each month. There are different types of finishes used for the calendar:

  • matte lamination;
  • selective varnishing (for images of buildings);
  • stretch film (for the calendar grid, so that you can erase the past days, like in a lottery, the same numbers are printed under the stretch film).

Customer: TMK

Task: to show the scale of the company, TMK operates in 12 countries.

Solution: each page of the calendar shows one of the countries in which TMK operates, and the pipe (the main product of the company's production) passes through all 12 countries and, accordingly, 12 months.

For the production of the calendar, complex cutting and matte lamination were used.