For children      09/11/2023

New Year's business or how to make money for Santa Claus. How to make money for the New Year

Both parents and children always look forward to the New Year. Adults want some life changes, tired of the problems that happened in the past year, but the kids are waiting for gifts.

To make this night unforgettable for the whole family, you can order the service Father Frost and Snow Maiden to your home.

Most mothers and fathers use actors so that children continue to believe in these fairy-tale characters who brought gifts.

Father Frost and Snow Maiden delivered to your home: what is the essence of business?

Working as Father Frost and Snow Maiden on call is a profitable seasonal business.

On New Year's Day, you can decorate any fairy-tale character for your home, but it is often customary to order the services of actors to perform precisely these roles.

This process is simple and can be done even by beginners in the field of entrepreneurship.

For detailed instructions on how to do everything correctly, read the website of the Federal Tax Service: https://www.nalog.ru/rn77/ip/interest/reg_ip/petition

After completing the paperwork, you will receive an individual entrepreneur certificate, which will protect your business from tax problems and fines.

Scenario for Father Frost and Snow Maiden at home

In general, the entire script for the actors' work is scheduled for 15-20 minutes.

This time is quite enough to fill the house with a fabulous mood, communicate with the kids and present a gift that the parents bought in advance.

To prevent the kids from being frightened by new guests, the Snow Maiden enters the room first.

She wins over the little ones by addressing them by name in a soft, calm voice (possibly in poetic form).

After this, with the permission of her parents, the fairy-tale character asks to take her to the New Year tree.

After which he says that Santa Claus is rushing to them for the holiday with gifts, but he got a little lost, and in order for grandfather to find his way, he should be called loudly.

After the children start calling Santa Claus, a second actor appears in the room. Next, gifts are presented for a poem told by the child or a song sung.

After this, Frost and Snegurka leave for the next challenge, and the children sit happy near the Christmas tree and unpack their gifts.

In order for the program to be interesting for children and adults, the actors must begin to draw up their script in the fall, because it is necessary to choose not only outfits, but also to work out scenes with memorized poems, songs, and New Year's rhymes.

Additional income while hosting an event at home

Parents can be invited to film the entire process of the event on a video camera from the moment the Snow Maiden arrives or capture in a photo the moment fairy-tale characters present gifts.

It is not necessary to invite a professional photographer for this. Their prices are already quite high, and on New Year’s days - even more so!

A friend of one of the actors can act as a cameraman, who will be happy to earn extra money during the winter holidays. Of course, this person should also be dressed in a festive style.

How do Father Frost and Snow Maiden prepare before an event at home?

Before coming to your home for a holiday, it is important to clarify some information with your parents:

  1. Are kids ready for the arrival of fairy-tale characters?
  2. Has the performance of Grandfather Frost and the Snow Maiden been postponed?

Please note: You must be extremely careful when giving gifts to Santa Claus.
After all, if children see that mom or dad are putting their desired toy in the bag, then the holiday will be ruined and the atmosphere of magic will dissipate.
The transfer of money for work is also discussed in advance, so that the daughter or son does not witness how dad gives money to the Snow Maiden.

Advertising for business “Father Frost and Snow Maiden” for home

Therefore, you should not hesitate with this process. Start running business advertising in November:

  • Need to print bright posters with the provided service “Father Frost and Snow Maiden at home” and post them at bus stops or other crowded places.
  • Indeed, in the modern world, people are accustomed to looking for the necessary information not in newspapers, but in.

  • If the business budget allows, order the development of holiday leaflets for distribution in places where potential clients gather and distribution to mailboxes/thematic establishments (kindergartens, schools, children's clothing stores, etc.).

You can take orders for an event at home, and store costumes and props there. Thanks to this, the entrepreneur saves significantly on office rent.

But keep in mind: one day clients will want to meet in person before the holiday. Where will you take them?

When accepting an order, you must enter the following information in your notebook:

  • date of celebration for children;
  • desired time of arrival of Santa Claus and Snow Maiden at home;
  • the number of children in the family and their names.

A good example of such PR is in this video:

Many people, starting to master this business, believe that they will not be able to compete with professional agencies. But in reality, companies are physically unable to visit everyone’s home...

...On the eve of the New Year, a huge number of orders are received specifically for these fairy-tale characters.

In addition, large agencies have corresponding prices, so you can lure many clients simply with a more loyal price.

You should not doubt this direction of earning money, but it is better to start the process of creating costumes, studying poems, songs and begin to the launch of the seasonal business “Father Frost and Snow Maiden at home”».

If you put in the effort, the phone will soon ring with your first order.

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Inviting actors to perform costumed congratulations has been in demand for several years among parents who want to congratulate their child on various occasions. The most common service of this kind these days is an invitation Father Frost and Snow Maiden at home, for a matinee in kindergarten, for junior school children. Actors are invited not only to children, but also to adults, for example, to corporate celebrations in offices and restaurants. Most actors charge at least 1000 rubles per hour performances, so creative individuals are looking forward to the holiday, trying to get a large number of orders and, naturally, profit from them.

How to organize everything correctly

To properly organize such an activity, you need to take care of all the points in advance. The main advantage of this is that almost anyone can start engaging in this activity without large financial investments. Beginning entrepreneurs are recommended to purchase or sew holiday costumes, as well as select the necessary props and sound equipment. It is not necessary to rent an expensive premises; it is enough to conduct all business from home if you have a telephone and the Internet.

How to make people know about you?

In order for you or your employees to be invited to this or that event, you need to take care of effective advertising. It is necessary to start disseminating information as early as possible before planned holidays and vacations, preferably a month or two. Advertising can be given both visual and audio. Suitable options for this would be radio, television or newspapers and magazines.

The most economical way to express yourself- This means printing information about the services provided and prices on bright leaflets and independently distributing them on the street, in schools, kindergartens and other public institutions. There is no cost at all for advertising on free classifieds sites on the Internet. Advertising must be short and memorable.

At an early stage, you can start doing this activity yourself, after which you can expand and create your own agency to provide holiday services. Most of the people who can be attracted to engage in such creative activities are students, theater club workers, and simply talented unemployed people. The entrepreneur only needs to organize them, provide them with orders and provide them with income in a timely manner. For large agencies, it is imperative to have working transport for the rapid movement of actors to venues for celebrations and congratulations, as well as transportation of equipment, such as sound equipment and other equipment.

Scenarios for the holiday

As experience shows, the most difficult thing for beginners in this work is scenarios for holding a holiday. To solve this problem, you can use the scripts offered by special sites and forums, just modify them a little to suit yourself and accompany them with a variety of music. If you come up with your own original script for each event and different age groups, it will be even better.
No matter what envious people say, feel free to start this activity, there is always a great demand in the holiday services market, so even a beginner will quickly find a profitable job. Discounts and promotions, additional services for video and photography, small presents and gifts will help you stand out from the crowd of competitors, gather a client base and provide a good income.

Current ideas for making money

The business idea “Santa Claus Challenge” came to most people who at least once thought about how to make money on New Year’s Eve. And such income seems easy and fun - so come and visit and wish Happy New Year in a Santa Claus carnival costume. But, when faced with the reality of business, you understand that it is only in a fairy tale that Santa Claus is a fairy-tale wizard, but in reality he is a sought-after character at the Christmas tree.

However, it is difficult to call this income professional and permanent. Alas, Father Frost’s work is seasonal and its maximum duration is 25 days, from December 20 to January 15. Although, if you try, you can earn a very decent amount during these holidays.

Cost of Santa Claus

The most important thing in this business is trust and quality. Remember, if you play the role of Santa Claus well, then in a year they will remember about you and invite you again, even if you double the price. They don’t skimp on children, especially since even adults become children when they see Grandfather. Therefore, never skimp on props, that is, on the Santa Claus costume - beard, suit, staff - everything should be clean, neat and look beautiful and fit Grandfather’s figure. Don't forget about a little makeup. Children are now very impressed by TV and if they show Santa Claus or Father Frost with a beautiful beard, do not think that you can impress a child with your cotton wool. The average cost of a suit is from 20 thousand rubles. Can be rented. Don't worry, with the right approach and promotion, you can pay for your suit within a few days of work.

It’s better to have your own Snow Maiden; if you don’t have your own, find a permanent partner so that she is a trusted person and can work at your pace. That's basically all you need to work as Santa Claus.

Search for clients

Initially, you can work for your friends. You can also say “thank you”. After you get the hang of it, work through a number of scenarios, and choose the pace of work, you can move on to work throughout the city. Searching for orders is purely a personal preference. You can advertise in newspapers, on the Internet on local websites. You can also enter into an agreement with some agency for organizing holidays. Each method has its pros and cons.

When searching for orders on your own, you risk missing out on a client only because when communicating with the client you will not be able to find a common language (especially when you are on an order and the new client is trying to reach you by phone).

When working through an agency, you receive 40-60% of the order value, but you will be provided with a large flow of orders and will be able to build up your client base for the next year (when meeting the customer, do not forget to give him your business card).

Order cost

The cost varies from 100 rubles to 500 US dollars. With an “apartment” order, you work for one family and can count on 1500-2500 rubles per hour; few people call for longer hours. When working on a “corporate” order - a matinee in a kindergarten or a party in a nightclub, you already receive 5,000 - 10,000 rubles per hour of work. Again, rarely does anyone order Santa Claus for a longer period of time. The closer to December 31, the more expensive the call. You can check the cost for similar offers in your city. The cost of the order varies not only depending on the calendar proximity to the New Year, but also on the time of day. During the day (from 8 am to 2 am) there are usually about 6-9 orders. Don’t take more, firstly, you will get tired quickly, and secondly, you won’t have time for all the trips. Navigating through New Year's traffic jams is slow and there should be at least an hour between orders in order to have time to get there... or walk.

In total, by completing no more than 6 orders per day, in 20 days you can earn about 180,000 rubles. Even with deductions for a suit, travel, food and other related expenses, the amount turns out to be very impressive.

Modern Santa Claus

Modern Santa Claus is not only a comprehensive service for congratulating children and adults, but also a number of unusual services. For which you can get more money. For example, “Santa Claus is a climber,” who descends from the roof of a house through the window of the person being congratulated. Or Santa Claus comes on a sleigh drawn by three horses... or... here you are limited by demand and your fantasies and capabilities. Don’t be afraid to offer, most of those being congratulated dream of an unforgettable congratulation.

If rappelling or riding horses is difficult for you. You can try to accompany your services with additional services.

For example, a colorful and personalized card for the recipient. Agree with the customer in advance, find out the name and make a designer greeting card by name. The cost of such a postcard will be about 150 rubles, but you can “sell” it to the customer at twice the price - for 300 rubles.

And if you are a good photographer and have a semi-professional digital camera, then you can receive at least 100 rubles in addition to your order. Having spent about 4 rubles on everything. For this you will need a camera, a tripod and a mobile photo printer. Offer to take a professional photo with Santa Claus (that is, with yourself) and his autograph on all orders. The cost of one photo is 100 rubles. Set up a tripod with a camera and take pictures. Immediately print it out on a mobile printer, sign the photo (From Grandfather Frost, Happy New Year 2010) and take 100 rubles.

Let's calculate the cost. A camera (for example, Pentax K110D Kit) costs about 16 thousand rubles, a battery-powered printer (for example, Canon Selphy CP780) costs about 4 thousand rubles. Tripod - 300 rubles. Photo paper (glossy, 50 A6 sheets) - 120 rubles or 2.4 rubles per sheet. Printer ink costs about 1.5 rubles per photo. Total cost of making a photo is 3.9 rubles. One hundred rubles minus 3.9 rubles, the result is a profit of 96 rubles 10 kopecks. If in a day you sell only 6 photographs on 6 orders (and there will be more of them, there may be several children in a family, there may be 20 people at a corporate party), then per day you will receive 576.6 rubles in additional profit on photographs. For 20 days - 11,532 rubles. And this is the minimum that can be earned this way. In reality it can be much more. Of course, you can say that everyone has a camera... but who has Santa Claus with whom you can take a photo and get an autograph from him? You are offering an exclusive additional service that will be in high demand. Since in addition to congratulations, you will offer a photo as a souvenir.

Especially for KHOBIZ.RU

The essence of the business is to provide the service of individual costumed greetings for the upcoming New Year with the participation of Santa Claus and the Snow Maiden.

Santa Claus at home is a business idea that has been bringing a good mood, a festive atmosphere and income to the organizers for several thousand years. No, of course, for example, in Ancient Rome there was no grandfather, and there was no frost, but there were traveling comedians and poets. They took orders, came to the poor man’s shack and the senator’s villa, gave gifts, sang songs and composed impromptu songs for local holidays - by the way, the New Year originated from there, and it was called Kaledy. Then the slaves could drink and have fun with their owners, and the children received surprises and gifts.

The essence of business

Unlike an agency for organizing holidays, this topic is purely specialized and seasonal, although no one will stop you from “jumping” to accompanying birthdays and anniversaries in warmer months. Its advantages are simplicity in starting, absence of initial hard and large investments, flexibility in “switching”, today you supply Santa Claus, and tomorrow you supply dancers for a party. But what is the initial benefit of starting in winter?

A large amount of free time and holidays in winter, a huge demand for entertainment services, an unoccupied market and the fact that large companies cannot satisfy one hundred percent of the demand. Santa Claus at home - code name, he goes to a corporate party, to a kindergarten, and to a gathering of autoquest enthusiasts, there is enough work at this time and you need to carefully plan everything in order to get maximum profit.

The main problem here is advertising and planning. It is necessary to start as early as possible, long before the series of winter holidays, in order to form a favorable opinion about the brand and service. Again, it’s better to start with animation and children’s matinees, and then smoothly “flow” into the Christmas tree and firecrackers. It’s easy to find footage among freelancers or theater workers, but for an unusual script and intellectual property you’ll have to go out of your way. In general, this is one of the most tolerant and democratic types of business in terms of initial investments - audio equipment and a car for its transportation, that, in principle, is all the expense items.

An office is not necessary; all issues can be resolved by telephone or electronically. At first, you can limit yourself to just one sales manager; ideally, the business can be run entirely by the owner of the individual entrepreneur.
Advertising should be more visual; a radio campaign will not work here; ideally, these should be specialized advertising magazines, a website and flyers, with a discount system. And also appear at various events, hold children's matinees in orphanages and charity performances - rumors spread like ripples on the water, this is exactly what is needed in this segment.

Several general business principles Santa Claus on call

1 Never stop - change the program, add a fire show and life-size puppets to Santa Claus, use pyrotechnics and various new programs.

2 Separate gift sets and “service packages”, but the acting work itself should not be divided - the child may receive less chocolates and gifts, but no less attention.

3 Work with the whole family - give an unplanned gift from the company, light candles, give the hostess a flower. These gestures are not very expensive, but they are memorable and attract people for a long time.

4 A camera, a camera and the ability to handle technology will add clients and income to your team. Depending on the order, you can also hire assistants - students or puppet theater actors make excellent bunnies and snowflakes.

5 Try to structure and generalize your customer base - congratulate them on holidays, send musical cards and provide feedback.

6 Having a good Snow Maiden triples orders.

*The article is over 8 years old. May contain outdated data

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